YOU & YOUR ACADEMY CAN NOW JOIN THE B-TEAM!
▶ HQ FOOTAGE — 15S LOOP GOES HERE
B-TEAM HQ — TULUM, MX
Run your academy under the B-Team banner. The most talked-about team in jiu jitsu is opening its doors to a select group of academies.
WHAT YOU GET
The strongest brand pull in no-gi. Members walk in because of the patch on the wall.
Curriculum and instructionals straight from Craig Jones himself. White belts stay when class has a plan.
Seminar priority with Craig and the team. One packed Saturday covers a quarter of rent.
A direct line for your competitors to train in Tulum. Killers attract killers — and memberships.
Merch and licensing rights. B-Team drops sell out — your front desk gets a cut.
Marketing assets and launch support built to grow your member base. A playbook that already worked.
To whoever's reading this —
I didn't start B-Team to build an empire. I started it because the A-team wouldn't have us. Four years later it's the most talked-about room in jiu jitsu, and I still don't fully understand how.
Now academies keep asking for the patch. Fine. But I'm not selling flags to anyone with a credit card. If your room trains hard, competes, and doesn't take itself too seriously — we should talk.
If your website says "discipline builds character" — respectfully, no.
WHAT WE LOOK FOR
The filter is the product. It protects the patch, and it means Craig never wastes an hour on the wrong gym. If this reads harsh, don't apply.
Brown belt or above. Verifiable lineage — we will check.
Dedicated mat space that can host a 40-person seminar.
Gi optional. Wrestling welcome.
Your room competes. Local podiums count.
Serious about training. Unserious about everything else.
- ✗Belt factories.
- ✗"Discipline & respect" franchises.
- ✗Kids-contract upsell machines.
- ✗Rooms that haven't competed since 2019.
- ✗Anyone asking about territory before training.
THE PROCESS
The form below. Ten minutes. Be specific — vague applications score low.
Thirty minutes with the team. Only qualified files make it this far.
Train with us — Tulum, or when the tour hits your region.
Patch on the wall, portal access, launch kit. Live in 30 days.
THE MAP
Claimed is claimed. First credible academy takes the city.
THE PORTAL
THE KIT
Embroidered, supplied. One per wall, as many as you want per gi.
SEMINAR SAT 10AM
COMP TEAM TRYOUTSStories, posts, and event flyers. On-brand without hiring a designer.
Your first 30 days, planned. Announce loud, fill the intro class.
FAQ
WHAT DOES IT COST?
One structure, discussed on the review call. No tiers, no franchise-fee ambush, no percentage of your membership.
IS MY CITY EXCLUSIVE?
Yes. One affiliate per territory. First credible academy takes it — check the map.
CAN I KEEP MY CURRENT AFFILIATION?
No. We're not a side patch. If you're happy where you are, stay there — genuinely.
DO I HAVE TO RUN THE CURRICULUM?
You get the system; your room stays yours. We check results, not lesson plans.
GI OR NO-GI?
No-gi first. Run gi classes if you like — we won't tell anyone.
WHO ACTUALLY REVIEWS MY APPLICATION?
The intake system scores it, the team reviews qualified files, and Craig reads the weekly digest. Unqualified applications never reach him.
THE APPLICATION
AFTER YOU HIT SEND
Lands in the intake system. Timestamped, no inbox black hole.
Rank, lineage, comp record, room, socials — weighted and scored on receipt.